25 years ago, the Canon Rebel DSLR camera was born. And it challenged convention by bringing the power of pro photography to everyone. So to celebrate its anniversary, we started a yearlong initiative where Canon partnered with modern-day rebels to challenge convention. Our first mission was to disrupt the inequality in the art world.
Cannes Lion ( ambient & experiential )
Cannes Lion ( media )
Cannes Lion ( innovation in outdoor )
One Show Bronze ( out-of-home )
One Show shortlist ( ambient )
D&AD ( shortlist )
Communication Arts
Brand action, social & non-traditional media.
Nontraditional out-of-home media.
Art Director Club Gold ( OOH )
D&AD ( shortlist )
When you're dealing with tough medical issues sometimes you don't need salt added to the wound. Introducing a more lighthearted campaign that talks to patients who've tried everything to treat their IBS-like symptoms, yet nothing seems to help.
Cannes Lion Winner ( health care )
Cannes Lion Winner
In April 2021 we helped Realtor.com takeover the NFL Draft as a way to help some very high-profile first-time homebuyers fined their first home.
We created an omnichannel experience to launch New York’s newest digital health platform. And everything kicked off with a regional Super Bowl commercial to get the word out.
Super Bowl Launch Film
In this brand action, we used the Canon Rebel camera and a famous sketch comedy troupe to fight the teen bullying epidemic.
The new Doritos Jacked are ridiculously big chips. They’re 40% bigger and thicker than original Doritos. And to launch them we created something equally big and ridiculous at SXSW.
Cannes Shortlist ( outdoor SXSW )
We created hundreds of giant quarters and scattered them around Austin during SXSW. The quarters led people to the vending machine where they could be used to get free products, awesome prizes and VIP access to all the shows.
Homebuying may feel scary, but you don’t have to end up with a horror story. Leading up to Halloween, we helped first-time homebuyers vanquish their fears by connecting them with our helpful tools and guides, designed to pre-empt those unwelcome surprises.
Print & OOH, Social, & IG Stories
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The Austin Film Festival happens to be right around Halloween. So to build awareness and creat buzz around our initiative — we filled the streets of Austin with our “Homebuying Horror Stories” movie posters.
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Our goal was to develop an app that can turn your smartphone into the world’s most powerful time-wasting device. Say goodbye to productivity and hello to longer, uninterrupted Cheetos breaks.
For the first time ever, we gave people the chance to call the Skittles Rainbow on the phone and have a one-on-one conversation with it. Sounds stupid? Well, it was.
But thousands of people called, so it worked.
Nontraditional NHL Playoff promotions.
We attached the Versus brand to one of hockey's greatest traditions. A superstition that started in the seventies and continues today as players refuse to shave until their team in bounced from the playoffs. With the Official Versus Playoff Beard, fan's can truly feel like a part of the team.
The Rangers despise the Devils. The Devils loathe the Rangers. And to celebrate this bitter rivalry, we created the Versus Emergency Blood Drive, asking fans to donate blood to replace all that blood that will be spilled on the ice. In the end, this fun PR stunt doubled as a noble cause – By teaming with the American Red Cross, we were able to give the donated blood to those truly in need.
