Anthony DeCarolis

Every individual has very specific needs when it comes to what they want in a new home, and Realtor.com believes that the way people search for a home should be just as specific. That’s why they’ve developed the most personalized home search features around, making it easier for any and all homebuyers to find a home that’s truly right for them.

To launch the new Realtor.com platform and tagline "To each their home" we created a series of unique characters with their own extremely specific home needs to be the voices of the brand. Our recurring spokes-characters lived in digital, social & TV.

Disruptive and effective:

• Our spokes-character campaign helped drive Realtor.com traffic to all-time highs ( 110 million ).

• And “Trolls” is Realtor.com’s best-performing social Ad ever. Still undefeated!

The original assignment was to create :15 television spots. Along with some :15 options, we presented something a little more ambitious. Our clients were receptive and a global integrated campaign was born.

The campaign we started was one of the highest-performing platforms for Pernod Ricard to date. And “The Legend of John Jameson” lived on for over 10 years… and brought home some hardware.

• Cannes Lion ( film )

• Cannes Lion ( integrated campaign )

• One Show Bronze ( film )

• Art Director Club Gold ( OOH )

• D&AD Book ( film )

• Gold Effie ( Taste Above All Else )

• MoMa Permanent Collection ( Fire )

• MoMa Collection ( Lost Barrel )

• Clio Gold ( film )

• Clio Bronze ( integrated campaign )

• Communication Arts ( film )

25 years ago, the Canon Rebel DSLR camera was born. And it challenged convention by bringing the power of pro photography to everyone. So to celebrate its anniversary, we started a yearlong initiative where Canon partnered with modern-day rebels to challenge convention. Our first mission was to disrupt the inequality in the art world.

• Cannes Lion ( ambient & experiential )

• Cannes Lion ( media )

• Cannes Lion ( innovation in outdoor )

• One Show Bronze ( out-of-home )

• One Show shortlist ( ambient )

• D&AD ( shortlist )

• Communication Arts

McDonald’s gave our agency the opportunity to present scripts for their annual TV launch. A dozen scripts were presented – one was selected. McDonald’s liked it enough to run it globally and made TBWA one of their roster agencies. This spot won us several awards and was nominated for an Emmy.

• EMMY Nomination ( film )

• Cannes Lion Winner ( film )

• Clio Bronze ( film )

• Communication Arts ( film )

Doritos created a chip that was 40% bigger and thicker than regular Doritos… They’re completely unnecessary and ridiculously awesome. So we launched this new chip with a campaign that’s as over-the-top as the product itself.

• Cannes Shortlist ( outdoor SXSW )

When you're dealing with tough medical issues sometimes you don't need salt added to the wound. Introducing a more lighthearted campaign that talks to patients who've tried everything to treat their IBS-like symptoms, yet nothing seems to help.

• Cannes Lion Winner ( health care )

For this integrated campaign we positioned Cheetos as the silly, florescent-orange snack synonymous with mischievous fun. We created three national television spots, mobile games, social media, print, and OOH to inject some ridiculousness into the monotony of your day-to-day routine.

• Cannes Shortlist ( outdoor )

• Cannes Shortlist ( print )

• Communication Arts ( print )

IBX has been looking out for the people of Philly for more than 85 years — covering everyone from your neighbor down the street to your favorite pro athlete. They're the hometown coverage you can always rely on, and they're not going anywhere.

The challenge was to use Sonic’s iconic spokesmen T.J. and Pete in a fresh new way. So we incorporated costumes and funny propping to help this series of spots stand out.

25 years ago, the Canon Rebel was born. And it challenged convention by bringing the power of pro photography to everyone. So to celebrate its anniversary, we started a yearlong initiative where Canon partnered with modern-day rebels to challenge convention in their own unique ways.

What better way to launch the brand new, super high-tech Samsung Galaxy Note Edge, than with a good old-fashioned nerd fight?

We were sent to the Chiat LA office for a month to work on the Pepsi pitch. In the end, our work helped the agency win a $140 million account and we were rewarded with a global spot that ran during the Super Bowl.

• MoMa Permanent Collection ( Refrest Anthem )

• Clio Shortlist ( film )

Our Skittles client asked us to launch a new campaign for markets overseas. The campaign needed to transcend language barriers since it would be running in Western, Central, and Eastern Europe, Latin America, and Asia.

• Cannes Lion ( film )

• Cannes Shortlist ( outdoor )

• Communication Arts ( print )

Over the course of six months, I helped the good people of Firstborn launch NYU Langone’s new digital health platform in an omnichannel initiative. And it launched with a regional Super Bowl commercial to get the word out.

The Outdoor Life Network (OLN) had just changed its name to Versus. That gave us the opportunity to create the brand from the ground up. If we went the comedy route, we’d just be drafting off of FOX Sports and ESPN. Instead, the Versus brand identity became real, raw, and authentic sports.

We created a fully integrated campaign for the NHL Playoffs on Versus. The idea was to get people to tune in by reminding everyone how intense and exciting the Stanley Cup Playoffs are.

Charter is an incredibly powerful network that gives you more HD channels, faster Internet, and the most Video On-Demand anywhere. But when you invite technology this powerful into your home, it’s going to have an effect on you.