Every individual has very specific needs when it comes to what they want in a new home, and Realtor.com believes that the way people search for a home should be just as specific. That’s why they’ve developed the most personalized home search features around, making it easier for any and all homebuyers to find a home that’s truly right for them.
To launch the new Realtor.com platform and tagline "To each their home" we created a series of unique characters with their own extremely specific home needs to be the voices of the brand. Our recurring spokes-characters lived in digital, social & TV.
Disruptive and effective:
Our spokes-character campaign helped drive Realtor.com traffic to all-time highs ( 110 million ).
And “Trolls” is Realtor.com’s best-performing social Ad ever. Still undefeated!
In April 2021 we helped Realtor.com takeover the NFL Draft as a way to help some very high-profile first time homebuyers fined their first home.
Homebuying may feel scary, but you don’t have to end up with a horror story. Leading up to Halloween, we helped first time homebuyers vanquish their fears by connecting them with our helpful tools and guides, designed to pre-empt those unwelcome surprises.
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The Austin Film Festival happens to be right around Halloween. So to build awareness and create buzz around our initiative — we filled the streets of Austin with our “Homebuying Horror Stories” movie posters.
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The original assignment was to create :15 television spots. Along with some :15 options, we presented something a little more ambitious. Our clients were receptive and a global integrated campaign was born.
The campaign we started was one of the highest-performing platforms for Pernod Ricard to date. And “The Legend of John Jameson” lived on for over 10 years… and brought home some hardware.
Cannes Lion ( film )
Cannes Lion ( integrated campaign )
One Show Bronze ( film )
Art Director Club Gold ( OOH )
D&AD Book ( film )
Gold Effie ( Taste Above All Else )
MoMa Permanent Collection ( Fire )
MoMa Collection ( Lost Barrel )
Clio Gold ( film )
Clio Bronze ( integrated campaign )
Communication Arts ( film )
global television campaign
global television campaign
brand action and non-traditional media
print and out-of-home
25 years ago, the Canon Rebel DSLR camera was born. And it challenged convention by bringing the power of pro photography to everyone. So to celebrate its anniversary, we started a yearlong initiative where Canon partnered with modern-day rebels to challenge convention. Our first mission was to disrupt the inequality in the art world.
Cannes Lion ( ambient & experiential )
Cannes Lion ( media )
Cannes Lion ( innovation in outdoor )
One Show Bronze ( out-of-home )
One Show shortlist ( ambient )
D&AD ( shortlist )
Communication Arts
Brand action, social & non-traditional media.
McDonald’s gave our agency the opportunity to present scripts for their annual TV launch. A dozen scripts were presented – one was selected. McDonald’s liked it enough to run it globally and made TBWA one of their roster agencies. This spot won us several awards and was nominated for an Emmy.
EMMY Nomination ( film )
Cannes Lion Winner ( film )
Clio Bronze ( film )
Communication Arts ( film )
global television
Doritos created a chip that was 40% bigger and thicker than regular Doritos… They’re completely unnecessary and ridiculously awesome. So we launched this new chip with a campaign that’s as over-the-top as the product itself.
Cannes Shortlist ( outdoor SXSW )
new product launch
The new Doritos Jacked are ridiculously big chips. They’re 40% bigger and thicker than original Doritos. And to launch them we created something equally big and ridiculous at SXSW.
We created hundreds of giant quarters and scattered them around Austin during SXSW. The quarters led people to the vending machine where they could be used to get free products, awesome prizes and VIP access to all the shows.
When you're dealing with tough medical issues sometimes you don't need salt added to the wound. Introducing a more lighthearted campaign that talks to patients who've tried everything to treat their IBS-like symptoms, yet nothing seems to help.
Cannes Lion Winner ( health care )
Cannes Lion Winner / Integrated Campaign / Disease Awareness & Understanding > Regulated
For this integrated campaign we positioned Cheetos as the silly, florescent-orange snack synonymous with mischievous fun. We created three national television spots, mobile games, social media, print, and OOH to inject some ridiculousness into the monotony of your day-to-day routine.
Cannes Shortlist ( outdoor )
Cannes Shortlist ( print )
Communication Arts ( print )
Our goal was to develop an app that can turn your smartphone into the world’s most powerful time-wasting device. Say goodbye to productivity and hello to longer, uninterrupted Cheetos breaks.
We launched Chester’s Facebook page in 2011. And after a few months we were already up to 1.2 million fans and growing. Our goal was to create a social media break room where our fans could go to interact with Chester Cheetah.
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Over the course of six months, I helped the good people of Firstborn launch NYU Langone’s new digital health platform in an omnichannel initiative. And it launched with a regional Super Bowl commercial to get the word out.
Super Bowl Launch Film
25 years ago, the Canon Rebel was born. And it challenged convention by bringing the power of pro photography to everyone. So to celebrate its anniversary, we started a yearlong initiative where Canon partnered with modern-day rebels to challenge convention in their own unique ways.
brand action and non-traditional media
The challenge was to use Sonic’s iconic spokesmen T.J. and Pete in a fresh new way. So we incorporated costumes and funny propping to help this series of spots stand out.
national television campaign
national television campaign
national television campaign
national television campaign
What better way to launch the brand new, super high-tech Samsung Galaxy Note Edge, than with a good old-fashioned nerd fight?
online film + product launch
national television campaign
national television campaign
national television campaign
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We were sent to the Chiat LA office for a month to work on the Pepsi pitch. In the end, our work helped the agency win a $140 million account and we were rewarded with a global spot that ran during the Super Bowl.
MoMa Permanent Collection ( Refrest Anthem )
Clio Shortlist ( film )
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Our Skittles client asked us to launch a new campaign for markets overseas. The campaign needed to transcend language barriers since it would be running in Western, Central, and Eastern Europe, Latin America, and Asia.
Cannes Lion ( film )
Cannes Shortlist ( outdoor )
Communication Arts ( print )
global television
“Holla at the Rainbow” is an interactive campaign where people can actually talk to the Skittles rainbow on the phone or interact with him on Facebook.
For years the “Experience the Rainbow” TV campaign encouraged consumers to blend, touch and treasure the Rainbow. For this print and online campaign, we decided to create some boundaries.
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broadcast television and online content
broadcast television and online content
The Outdoor Life Network (OLN) had just changed its name to Versus. That gave us the opportunity to create the brand from the ground up. If we went the comedy route, we’d just be drafting off of FOX Sports and ESPN. Instead, the Versus brand identity became real, raw, and authentic sports.
national television campaign
national television campaign
national television campaign
We created a fully integrated campaign for the NHL Playoffs on Versus. The idea was to get people to tune in by reminding everyone how intense and exciting the Stanley Cup Playoffs are.
national television campaign
We attached the Versus brand to one of hockey's greatest traditions. A superstition that started in the seventies and continues today as players refuse to shave until their team in bounced from the playoffs. With the Official Versus Playoff Beard, fan's can truly feel like a part of the team.
The Rangers despise the Devils. The Devils loathe the Rangers. And to celebrate this bitter rivalry, we created the Versus Emergency Blood Drive, asking fans to donate blood to replace all that blood that will be spilled on the ice. In the end, this fun PR stunt doubled as a noble cause – By teaming with the American Red Cross, we were able to give the donated blood to those truly in need.
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national television campaign
national television campaign
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national television
national television campaign
national television campaign
Charter is an incredibly powerful network that gives you more HD channels, faster Internet, and the most Video On-Demand anywhere. But when you invite technology this powerful into your home, it’s going to have an effect on you.
national television campaign
July is Action Movie Month on Charter. So we created a video series called “Action Class with Mike the I.T. Guy”. The videos were released on social media for the entire month of July to build awareness.
online promo film series
online promo film series
online promo film series
online promo film series
national television campaign
